Last Updated: 5 September 2025
Welcome to Beachfee.com. We understand that your privacy is of the utmost importance, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how Beachfee (“we,” “us,” or “our”) collects, uses, discloses, and protects your information when you visit and make a purchase from our website, beachfee.com, or otherwise interact with us. By using our website and services, you consent to the data practices described in this policy.
1. Who We Are
Beachfee is an online store operating in the UK, specialising in high-quality home furnishings, including stylish rugs, functional mats, elegant chest drawers, and meticulously crafted wooden organizers. Our dedication to beautiful, durable products is matched only by our commitment to your privacy.
Our Contact Details:
- Business Name: Beachfee
- Online Store: beachfee.com
- Operating in: The UK
- Support Mobile: +44 7401 424794
- Support Email: contact@beachfee.com
- Registered Address: Suite 5439 Unit 3a 34-35 Hatton Garden, London, United Kingdom, EC1N 8DX
2. The Information We Collect
When you visit or make a purchase from Beachfee.com, we collect various types of information to provide you with the best possible service. This information can be categorised as follows:
a. Personal Identification Information:
This is the data you provide to us directly. It includes, but is not limited to:
- Contact Information: Your full name, email address, postal address, and telephone number. We use this to process and ship your orders, send you order confirmations and updates, and for customer support.
- Account Information: If you create an account, we store your username and password (in an encrypted format) to facilitate your shopping experience and allow you to view your order history.
- Payment Information: We collect payment details such as credit/debit card numbers, expiry dates, and billing addresses. It is important to note that we do not store your full card details on our servers. All payment transactions are processed securely through a third-party payment gateway that is fully compliant with industry security standards (PCI-DSS).
b. Technical and Usage Information:
This data is automatically collected as you browse our website. It helps us understand how our customers use our site and allows us to improve its functionality and your experience. This includes:
- Log Data: Your IP address, browser type, internet service provider, pages you visit, and the time and date of your visit. This is used for security purposes, to diagnose problems, and to analyse website traffic.
- Device Information: The type of device you are using (e.g., mobile phone, tablet, desktop), its operating system, and unique device identifiers.
- Location Information: While not precise, we may infer your general geographical location from your IP address to ensure we display relevant content and currency (e.g., showing prices in GBP for UK customers).
- Interaction Data: Information about how you interact with our website, such as which products you view, what you add to your cart, and your search queries.
c. Cookies and Other Tracking Technologies:
Like most websites, we use cookies to enhance your shopping experience. A cookie is a small text file placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period) for various purposes:
- Functionality: To remember your preferences, such as items in your shopping cart.
- Performance: To help us understand how visitors use our site, which pages are most popular, and to identify any errors.
- Marketing & Advertising: To provide you with personalized content and advertisements that are relevant to your interests. You have the option to accept or decline cookies. Please note that if you disable cookies, some parts of our website may not function correctly.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Fulfil Your Orders: To process your payments, dispatch your products, and provide delivery notifications.
- To Provide Customer Support: To respond to your enquiries, manage returns and refunds, and handle any issues you may have. Our mobile and live chat support is available from 9am to 5pm, while our email support is available 24/7.
- To Improve Our Website and Services: To analyse user behaviour, conduct market research, and develop new products and features.
- To Personalise Your Experience: To show you products and content that we believe will be of interest to you, based on your browsing and purchase history.
- For Marketing Communications: With your explicit consent, we may use your email address to send you promotional offers, newsletters, and updates about our products and sales. You can unsubscribe from these communications at any time by clicking the “unsubscribe” link in the email.
- For Security Purposes: To protect our website and customers from fraudulent transactions, unauthorised access, and other security risks.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We only share your information with trusted third parties as necessary to operate our business and provide our services. These include:
- Payment Processors: Companies like Stripe or PayPal who securely process your payments. They are only provided with the information necessary to complete the transaction.
- Shipping & Logistics Partners: Courier services that deliver your order to your address. They receive your name, address, and contact number.
- Service Providers: Companies that provide us with services like website hosting, data analysis, and email marketing. These partners are legally bound to handle your data confidentially and in accordance with data protection laws.
- Legal & Regulatory Authorities: We may disclose your information if required by law, such as to comply with a court order or a similar legal process.
5. Data Retention
We will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we keep order information for a certain period for accounting and tax purposes. When your information is no longer needed, we will securely destroy or anonymise it.
6. Your Rights
Under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR), you have certain rights concerning your personal data:
- The Right to Be Informed: You have the right to be informed about how we collect and use your personal data. This Privacy Policy serves to fulfil that right.
- The Right of Access: You can request a copy of the personal data we hold about you.
- The Right to Rectification: If you believe any information we hold about you is inaccurate, you can ask us to correct it.
- The Right to Erasure (or “Right to be Forgotten”): You can ask us to delete your personal data in certain circumstances.
- The Right to Restrict Processing: You can request that we limit the way we use your data.
- The Right to Data Portability: You have the right to obtain your data in a machine-readable format and have it transferred to another service.
- The Right to Object: You can object to us processing your personal data for direct marketing purposes or for our legitimate interests.
To exercise any of these rights, please contact us at support@beachfee.com. We will respond to your request within the legally required timeframe.
7. Security
We take the security of your data very seriously. We implement a variety of security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Our website uses SSL (Secure Sockets Layer) encryption to secure data transmission, and we follow industry-standard security practices.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The “Last Updated” date at the top of the policy will be revised accordingly. We encourage you to review this policy periodically to stay informed about how we are protecting your information.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us.
- Business Name: Beachfee
- Email: contact@beachfee.com (24/7)
- Phone: +44 7401 424794 (9am to 5pm)
- Address: Suite 5439 Unit 3a 34-35 Hatton Garden, London, United Kingdom, EC1N 8DX
Thank you for choosing Beachfee. We appreciate your trust in us and are committed to ensuring your privacy is protected.